After roll-on foundation...what next for L'Oreal?

In April, L’Oreal held a big ol’ meeting attended by 350 of its general managers, international brand directors, research & development staff etc.  The idea was to meet 5 big hand-picked packaging suppliers, to see over 100 ideas for new packaging innovations.

The L’Oreal group (which includes Garnier, Kerastase, Kiehls, Lancome, Maybelline, Redken, Shu Uemura and a whole bunch of others) has come up with some pretty whacky packaging ideas recently.  Roll-on foundation, eye roll-ons, “exfo-brushers” and “scrublets” spring to mind! So I’d love to be a fly on their wall and know what on earth they’re going to go with next.  This meeting indicates that they're even keener than ever on finding cr-aa-zy new ideas for packaging!

Some ideas the 5 packaging suppliers are already known to have include:

Fancy new applicator tubes (doesn’t the one on the far right look rather like L’Oreal’s new Collagen Vibration Micro-Eye product?)

Airless tubes or pumps (where the container has zero air inside so 100% of the content is product).  Only problem is I think, they start to look ugly as soon as you start using the product and they go all puckered.....

Old-school balloon-pump atomizer for perfumes – but brought up to modern standards (lockable, leak-proof and put together on the production line so you don’t have to attach the bulb yourself).   I love these balloon pumps!  Personally I think they'd be even nicer on an old-fashioned bottle...

The Loreal Group have already commissioned these sweetie-inspired on-the-go perfume “Jellies” bottles for Cacharel:

 

A look at what Intellectual Property L’Oreal has been registering lately ("Scrublet", "Collagen Vibration Micro-Eye"…both registered in November last year and only just launched) might give us a clue.  They have something called “False Lashes Inside” waiting to be registered….is this a new mascara we can expect to see soon? Or is their current mascara, “Renewal Serum Inside”, a modified version that they went with instead?

Whatever L’Oreal saw and liked, you can expect to see on the shelves of one of their many brand names within a year – and exclusive to them of course.